Hi, here you will find an elaborate collection of my work and passions. I have a diverse background in several industries and have spent the last several years building a social network for the endurance sports industry. During this time I have learned the tradecraft of web design and visual content creation.
My idea was to create a platform that could help assist endurance athletes in their pursuit of greatness. I wanted to be the first to direct those involved in the endurance sports industry to another way of gaining exposure via social media. And thus, after much consideration, a new sports-related website came into existence.
KUVINN is an online venue where athletes can share training and racing tips, information, successes, and even failures. It is the ideal networking hub for learning more about your sport and acquiring motivational content. Learn more at kuvinn.com
EDUCATION, INTERESTS, ACCOMPLISHMENTS
BACHELOR OF ARTS, College of Media, Communications and Information., University of Colorado, Boulder (1989). Received full athletic scholarship.
Frontend Web Development Visual Content Creation
Elementor Pro Graphic Design Social Media WordPress
Excel in triathlons, running, cycling, duathlons, open-water swimming, power hiking and yoga.
Racing, traveling, mimi road trips, social media, marketing, learning, mentoring and growing. Competed in numerous running and triathlon events worldwide.
Hold a second-degree black belt in Taekwondo. Served as track and field coach at the University of Colorado before racing six years professionally for Team Reebok. Joined two U.S. World Teams. Won three Big Eight titles at the University of Colorado and was awarded three NCAA, Division 1, All-American appointments. Set the Colorado state record in the two-mile race at Northglenn High School in 1984. Competitive elite amateur age group Triathlete and duathlete. Seven time USAT All-American triathlete. 2017 USAT Draft Legal Sprint Triathlon National Champion.
Athlete, Sponsorship and Sports Marketing Professional
Experienced aquatics and sports marketing manager with diverse experience in athlete and sponsorship marketing and management, project management, event planning, and nightlife/hospitality marketing. Effective communicator who has developed an extensive network of contacts in the Denver area, including key influencers in the community, charities, social organizations, and network marketing groups.
These power areas of expertise are supported by years of experience in the positions that follow.
Chronological order of profession
SALES, AQUATICS AND FITNESS MANAGEMENT
Cherry Creek Athletic Club, Cherry Creek, Colorado (Oct 2014 - April 2015)
Promoted from Aquatics Coordinator to Membership Adviser (10/15/2014). Established, developed & maintained relationships with clients. Developed new marketing methods using social media and networking. Developed written marketing proposals and designed digital coupons and flyers. Sold additional premium services to members, including cross promotions with key companies.
Cherry Creek Athletic Club, Cherry Creek, Colorado (April 2014 – Oct 2014)
Responsible for supervising lifeguards, aquatic programs, aquatics staff and driving revenues to maintain or exceed annual budget. Responsible for recruiting, interviewing, and hiring staff. Continually reviews and approves commission schedules and must clearly communicate club and department missions, visions, values, and performance expectations. On-going monitoring performance feedback and performs performance coaching. Creates aquatics curriculum and ensures member participation. Participates in on and off site club marketing events. Responsible for submitting and gaining approval on the annual aquatics business plan and budget. Manages the department to meet budget expectations.
Remarkable accomplishments and responsibilities as Aquatics Coordinator:
Established in-house aquatics department
Developed new swim sessions for each season to accommodate 1,000 new summer children’s memberships.
Developed new programs: 4-week indoor triathlon training program, 6-month mini-indoor triathlon series, run club, private run programs, ride club, triathlon club, swim camp, adult private lessons, child private lessons, survival swim series, deep water boot camp with dry land training, lifeguard training, open water swim clinics, birthday party rentals, junior lifeguard training program, member result board and adult late night swim
Developed and organized a new aquatics manual and procedures
Clear Creek Metro Recreation District, Idaho Springs, Colorado (July 2013 – 2014)
Develops aquatic programs, events and activities and oversees all aquatic programs. Hire, train, schedule and appraise lifeguards. Ensures that all certifications are current and that all lifeguards are fully competent in performing water rescue procedures. Coordinates lifeguards to ensure safety of patrons in and around the pools and monitor swimmers and enforce safety rules. Schedules, coordinates and conducts in-service training. Ensures that lifeguards are fully competent in first aid, CPR, and all water rescue techniques. Schedules lifeguards to ensure that adequate coverage of the pool area is maintained during operating hours. Schedules or teaches all swimmers lessons offered. Currently training in Active point-of-sale system for membership management and customer tracking.
Town of Breckenridge, Breckenridge Recreation Center, Breckenridge, Colorado (Feb. – July 2013)
Manager of the Breckenridge Recreation Center Indoor Aquatics program. Supervised daily maintenance of facility and equipment, daily pool inspections and pump room maintenance. Coordinated all efforts behind the swim team program and teaching lifeguarding and CPR courses. Handled weekly private lessons and group lessons. Developed lesson plans, evaluations, reports and related documentation and submitted to Red Cross; participated in maintenance of daily records relating to accidents, rescues, water temperature and chemical testing; reported unsafe conditions to supervisor. Address customer complaints and resolve problems.
WATER SAFETY INSTRUCTOR
Town of Erie, Erie Recreation Center, Erie, Colorado (Oct. 2012-Feb. 2013)
Taught all wave levels and private one-on-one swim lessons with an emphasis on adults. Provided stroke analysis for weak swimmers and triathletes. Worked additional lifeguard shifts when needed and assisted in cleaning, enforcing rules and mentoring guards. Attended monthly in-services and handled daily customer service inquiries.
AQUATICS SUPERVISOR / FITNESS INSTRUCTOR / POOL MANAGER
Denver Aquatics, Denver Parks and Recreation Department, Denver, Colorado (2009 – 2012)
Rapidly promoted through the ranks from Pool Manager to Fitness Instructor to Aquatics Supervisor. Supervised and participated in planning, programming, organizing, and directing pool activities. Screen, hire, train, lead, and mentor 175+ lifeguards and 18 pool managers. Evaluate the performance of lifeguards, cashier, and instructor staff. Fiscally accountable for collecting, recording, and depositing all revenues and utilizing appropriate accounting standards.
Handled public relations, ensuring the highest levels of customer satisfaction. Skilled at dealing diplomatically with people, and reacting quickly and calmly in emergency situations.
Led a massive overhaul of warehouse inventory and storage areas for all Denver pools.
Created safety protocols to ensure a safe experience for all participants. Prepared supplies and first aid kits for each facility manager.
Developed an efficient lifeguard rotation system for monitoring the pools and pool deck operations, including daily pool maintenance—chemical levels, circulation and chlorination equipment, pumps, etc.
MARKETING, NIGHTLIGHT AND SOCIAL MANAGEMENT
The Wine Loft, Denver, Colorado (2008 – 2009)
Recruited by a two-year-old franchise to energize their marketing programs and establish The Wine Loft as one of Denver’s finest wine bars. Researched similar businesses throughout the U.S., and developed/ deployed an innovative marketing plan. Collaborated with graphic designers to create collateral materials, flyers, menus, posters, and promotional materials for themed events and in-store promotions. Ensured that all advertising materials maintained a consistent “look and feel” to build brand awareness. Developed and managed website content. Created drink specials, in-store promotions, gift cards, and sponsorships. Assisted the owner with booking special/private events. Distributed flyers and event posters.
Developed and implemented a viral marketing campaign utilizing MySpace, Facebook, Linked-In, Mobile Storm, and the corporate website. Wrote profiles for various Web 2.0 accounts, keeping the same look and feel as the website. Grew Mobile Storm subscribers from 51 to 2,750 in only three months.
Designed, scheduled, and deployed weekly email blast campaigns with double opt-in to retain customers and generate new subscribers.
Created a unique “sign me up” card that was used as an employee incentive to increase e-lists.
Initiated, planned, and coordinated a very successful grand opening party that generated 800 guests over the weekend.
Conceived a New Year’s Eve event, hired an event planner, and generated co-op advertising from a well-known Champagne brand.
Succeeded in increasing store traffic and revenue by 30–40% per year.
The Lure Lounge, Denver, Colorado (2008)
Managed the operations of a trendy LoDo Denver nightlife venue. Managed purchasing, inventory control, hospitality, client relationship building, health inspections, daily cash reconciliations, and opening/closing of the lounge every day. Directly involved in marketing, branding, and promotional efforts. Planned and coordinated special events and private parties. Handled music direction and DJ scheduling. Recruited, hired, and trained new staff to replace the bottom third of entrenched, ineffective workers.
Significantly increased annual revenue to more than $1 million.
Revamped the drink menu, developed and launched new products, and implemented samplings.
Put the reins on a runaway comp program that lost more than $250,000 a year. Developed a tracking system to account for each drink and trained employees how to use it. Reduced annual comps to less than $30,000.
Managed operations of three bars/lounges owned by the same investor. Tended bar at all three locations, stocked inventory, opened and closed the venues, and reconciled/deposited daily receipts. Assisted in opening a newly remodeled space as a late-night pizza lounge and dance club. Developed a reputation for effective guerilla marketing efforts.
The Sutra Room / Left on Lincoln, Denver, Colorado (2005 – 2006)
Co-owner of two venues in the same building, one a Las Vegas-style club and the other a casual bar, each operating with different hours. Developed these exclusive clubs from the ground up. Shared responsibility for initial concept design, venue naming, logo creation, bar layout, branding, website design, and the overall vision for the clubs. Worked with contractors to design and build out the spaces, resulting in an amazing finished interior with custom decor. Hired and trained staff and vendors (lighting, sound systems, maintenance, etc.). Managed daily operations, record keeping, deposits, and marketing. Planned and managed parties, theme nights, and special events. Instituted email blasts, social networking, and grassroots marketing campaigns. Succeeded in selling interest in the businesses to partner at a profit.
Founded and managed the operations of an events management company that developed innovative sporting and entertainment programs. Produced, staffed, and directed running, cycling, mountain biking, in-line skating, and singles events, as well as pool parties, social mixers, theatrical social events, themed bar nights, and promotional street team events. Managed marketing/media campaigns and promotional tours (retail sites, expos, trade shows). Collaborated with advertising agency sponsor (Ogilvy) on the development of content and art work for signs, vehicle wraps, collateral materials, billboards, television and newspaper ads, press releases, and media kits. Developed content for and designed the overall layout of the organization’s website. Researched potential sponsors, pitched events, and secured deals. Managed strategic partnerships with sponsors, co-op advertisers, media, contractors, vendors, and civic/parks departments. Planned and directed event logistics, including acquiring permits from the City, designing race courses and barricade plans, and registering participants. Recruited/managed street teams with more than 300 police officers, 200 volunteers, and 30 staff members. Gave interviews and performed radio spots to generate free publicity for events. Made presentations at retail stores and ensured that registration forms were strategically designed and placed to ensure maximum exposure. This race is now called Denver Rock & Roll Marathon.
Raised a six-figure sponsorship budget the very first year, and secured alliances with the Denver City Mayor’s office to help launch the annual Denver Marathon.
Signed major sponsorship deals with Volkswagen, Kinko’s, Nike, 24 Hour Fitness, Noodles & Company, Coca-Cola, Gatorade, Go Fast Sports, GU, Six Flags, State Farm Insurance, Rudy Project eyewear, Colorado Athletic Club, Hyatt Hotels, Active.com, 96.5 Radio, ESPN Radio, Tanqueray, Chandon Champagne, Ricochet, American Airlines, Ogilvy Public Relations, Denver’s WB2 Television, and Great Big Color.
Received both hard dollars and in-kind donations, including new promotional vehicles every year that were wrapped and detail to promote the sponsor.
Generated 3,722,591+ media impressions from radio and television coverage.
SPORTS MARKETING AND MANAGEMENT
REGIONAL MARKETING DIRECTOR
Life O2, Inc., Boulder, Colorado (1998 – 1999)
Served as brand educator, spokesperson, and promotional tour coordinator for a new brand of sports drink. Scheduled street teams, promoted events, and developed/implemented effective marketing strategies for regional event efforts. Attended events to provide onsite product sampling and create brand exposure. Secured a wrapped and branded Yukon truck to distribute samples and collateral materials at events.
Team Chevrolet / Klein, Boulder, Colorado (1997 – 1998)
Managed professional athletic teams and events. Developed and managed all aspects of sponsorships, including contacting potential sponsors, setting up meetings, negotiating and securing endorsement deals, and drafting agreements. Increased the team’s budget by signing major sponsorships with Ray-Ban, Killer-Loop, Reebok, Kinko’s, and XL-L Energy Drink. Team Chevrolet was ranked as the best women’s professional cycling team in 1996.
Recruited post-collegiate Olympic runners to compete for the Reebok racing team at regional and national running events. Managed the team, coordinated racing schedules, traveled with the team, negotiated contracts, fulfilled product orders, managed placement, and wrote correspondence on behalf of the team.
SPORTS DIVISION MANAGER
SportsStar USA, Inc. (an agency), Niwot, Colorado (1991 – 1995)
Handled sports management and athlete marketing efforts for worldwide Olympic sponsor, Bausch & Lomb. Traveled worldwide to find sports superstars and negotiate/sign athlete endorsement deals. Evaluated proposals to ensure they were the right match for the brand. Represented Bausch & Lomb at trade shows and regional, national, and international sporting events, including two Olympic Games. Managed a sponsorship budget of more than $1 million. Introduced new eyewear products to well-known amateur, professional, and Olympic athletes. Focused on driving brand exposure and sales of Ray-Ban, Killer-Loop, and X-Ray sunglasses. Made sales presentations on site to high-profile athletes, and distributed swag and retainers to sponsored athletes to support brand advocacy.
Developed and managed more than 200 athlete contracts in road racing, track and field, triathlon, in-line skating, mountain biking, cycling, and major league baseball.
Facilitated sponsorship support for several national and world-class sporting events, including professional beach volleyball, cycling, mountain biking, track and field, skiing, and the Olympic Games.
Initiated a “test drive” program—set up booths at ski resorts and allowed athletes to check out sunglasses for the day with the option of either returning them or buying them at the end of the event.
Created brand awareness during the launch of the new Killer-Loop and X-ray eyewear brands.
Won significant market share from Oakley and Bolla brands, which had captured 85% and 15%, respectively, of the sports eyewear market. Grew Bausch & Lomb’s market share from zero to 58%.